NovaOptimizer

Privacy Policy

Last updated 13 August 2026

Rendecraft Limited (“Rendecraft”, “we”, “us”) is committed to protecting your privacy. This Privacy Policy explains what personal data we collect when you visit our website or purchase a NovaOptimizer license, how we use it, and the rights available to you under UK data protection law, including the UK GDPR.

1. Data controller

Rendecraft Limited, registered in England & Wales under company number 15585165, registered office at Unit 29 Highcroft Industrial Estate, Enterprise Road, Horndean, Waterlooville PO8 0BT, United Kingdom, is the data controller responsible for your personal data.

2. Information we collect

We collect the following categories of personal data:

  • Contact details you provide at checkout, such as your name and email address
  • Payment and billing details, processed securely by our third-party payment provider — we do not store full card numbers
  • License and order information, including your plan, purchase date, and license key
  • Technical data such as IP address, browser type, and device information, collected automatically when you visit our site
  • Communications you send to our support address

3. How we use your data

We use your personal data to process your purchase, generate and deliver your license key, provide customer support, send essential order-related communications, comply with our legal and tax obligations, and improve the security and performance of our website.

We do not use your data for automated decision-making that has a legal or similarly significant effect on you.

4. Legal basis for processing

We process your data under the following legal bases: performance of a contract (to deliver your license and provide support), legal obligation (for tax and accounting records), and legitimate interests (to secure our website and prevent fraud).

5. Sharing your data

We share personal data only with service providers who help us operate our business, such as payment processors and email delivery providers, and only to the extent necessary for them to perform their services. We do not sell your personal data to third parties.

6. Data retention

We retain order and license records for as long as necessary to provide support, honour our refund policy, and comply with UK tax and accounting obligations, typically no longer than seven years from the date of purchase.

7. Your rights

Under UK data protection law, you have the right to request access to, correction of, or deletion of your personal data, to object to or restrict certain processing, and to data portability. To exercise any of these rights, contact us at support@novaoptimizer.com.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data has been mishandled.

8. International transfers

Where personal data is transferred outside the UK — for example, to a payment or hosting provider — we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, in accordance with UK data protection law.

9. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be reflected by the “Last updated” date at the top of this page.

10. Contact us

For any privacy-related questions, contact support@novaoptimizer.com or write to our registered office address listed above.